I'm Farrah Alisha,
Digital Business
Student.
Based in Depok, Indonesia. I apply my Digital Business
background to provide versatile support, from
Marketing Administration to Event Management and
Visual Communication.
Based in Depok, Indonesia. I apply my Digital Business background to provide versatile support, from Marketing Administration to Event Management and
Visual Communication.
Based in Depok, Indonesia. I apply my Digital Business
background to provide versatile support, from
Marketing Administration to Event Management and
Visual Communication.
About Me
About Me
About Me
"Building value through creativity & data."
"Building value through creativity & data."
Hi, I'm Farrah. I am currently pursuing a degree in Digital Business at Cyber University as a Cyber Talent Scholarship awardee. I am genuinely interested in the intersection of Data Analytics, UI/UX Design, and Marketing.
Throughout my studies, I have been active in various roles, from managing visual branding for small businesses to leading events on campus. I enjoy learning new tools and adapting to different tasks, whether it involves creative work like video editing or analytical processes like data handling. I am eager to apply this versatility to contribute effectively in a professional team.
Hi, I'm Farrah. I am currently pursuing a degree in Digital Business at Cyber University as a Cyber Talent Scholarship awardee. I am genuinely interested in the intersection of Data Analytics, UI/UX Design, and Marketing.
Throughout my studies, I have been active in various roles, from managing visual branding for small businesses to leading events on campus. I enjoy learning new tools and adapting to different tasks, whether it involves creative work like video editing or analytical processes like data handling. I am eager to apply this versatility to contribute effectively in a professional team.
Hi, I'm Farrah. I am currently pursuing a degree in Digital Business at Cyber University as a Cyber Talent Scholarship awardee. I am genuinely interested in the intersection of Data Analytics, UI/UX Design, and Marketing.
Throughout my studies, I have been active in various roles, from managing visual branding for small businesses to leading events on campus. I enjoy learning new tools and adapting to different tasks, whether it involves creative work like video editing or analytical processes like data handling. I am eager to apply this versatility to contribute effectively in a professional team.
EDUCATIONAL BACKGROUND
Cyber University
Cyber University
Cyber University
Bachelor Of Digital Business (2023 - Present)
Bachelor Of Digital Business (2023-Present)
SOFTWARE SKILLS
Figma
UI/UX Design
Affinity Designer
Vector Design
Canva
Content Creation
CapCut
Video Editing
Microsoft Office
Administration
RapidMiner
Data Mining
LANGUAGES
Bahasa Indonesia
Native
English
Intermediate
SOFTWARE SKILLS
Figma
UI/UX Design
Affinity Designer
Vector Design
Canva
Content Creation
CapCut
Video Editing
Microsoft Office
Administration
RapidMiner
Data Mining
LANGUAGES
Bahasa Indonesia
Native
English
Intermediate
LANGUAGES
Bahasa Indonesia
Native
English
Intermediate
Experience & Projects
Experience & Projects
Experience & Projects
International Student Mobility
UTP Malaysia ✖ Cyber University
Aug - Nov 2025
Selected for a cross-border joint project to develop WALLEE , a Fintech budgeting app prototype designed for Gen Z habits.
Achievement: Collaborated with international students, pitched with experts, and secured Top 5 Finalist position
Key Features: E-wallet aggregation and gamified financial literacy modules
Creative Marketing Support
PT Pilar Mandiri
2024 - Present
Revitalized visual identity by remastering the company logo and redesigning stationery
Designed a 15-page marketing catalog for the 'SPARING' instrument line
Materials were successfully used in B2B pitches, contributing to new contract acquisitions
Campus Ambassador
Cyber University
Jan 2025 - Present
Served as the primary face of Cyber University, bridging communication with prospective students
Master of Ceremony: Led high-stakes events including Graduation ceremonies and International Seminars
Brand Activation: Managed booth operations at JCC Education Fair, engaging with 1,000+ visitors
DECOMPE 4.0
Head of Event Division
Sep - Nov 2025
Managed the operational rundown for an ASEAN-level UI/UX Competition
Created technical Terms of Reference (TOR) to ensure standardized judging
Coordinated a team of 20+ committees, achieving zero major technical delays
Served as Master of Ceremony for SkillClass, a UI/UX Mini-Bootcamp integrated with the competition.
BookMatch Platform
Product Design & Business Case (College Project)
Jan 2024
Conceptualized a digital book rental platform to solve the issue of high book prices for students and casual readers
Business Innovation: Shifted from a basic reading tracker to a Hybrid Rental & Purchase Model, offering flexible access to literature.
Key Features: Integrated AI mood recommendations and flexible "Rent for 7 Days" options.
International Student Mobility
Aug - Nov 2025
UTP Malaysia ✖ Cyber University
Selected for a cross-border joint project to develop WALLEE , a Fintech budgeting app prototype designed for Gen Z habits.
Achievement: Collaborated with international students, pitched with experts, and secured Top 5 Finalist position
Key Features: E-wallet aggregation and gamified financial literacy modules
Creative Marketing Support
2024 - Present
PT Pilar Mandiri
Revitalized visual identity by remastering the company logo and redesigning stationery
Designed a 15-page marketing catalog for the 'SPARING' instrument line
Materials were successfully used in B2B pitches, contributing to new contract acquisitions
Campus Ambassador
Jan 2025 - Present
Cyber University
Served as the primary face of Cyber University, bridging communication with prospective students
Master of Ceremony: Led high-stakes events including Graduation ceremonies and International Seminars
Brand Activation: Managed booth operations at JCC Education Fair, engaging with 1,000+ visitors
DECOMPE 4.0
Sep - Nov 2025
Head of Event Division
Managed the operational rundown for an ASEAN-level UI/UX Competition
Created technical Terms of Reference (TOR) to ensure standardized judging
Coordinated a team of 20+ committees, achieving zero major technical delays
Served as Master of Ceremony for SkillClass, a UI/UX Mini-Bootcamp integrated with the competition.
BookMatch Platform
Jan 2024
Product Design & Business Case (College Project)
Conceptualized a digital book rental platform to solve the issue of high book prices for students and casual readers
Business Innovation: Shifted from a basic reading tracker to a Hybrid Rental & Purchase Model, offering flexible access to literature.
Key Features: Integrated AI mood recommendations and flexible "Rent for 7 Days" options.
International Student Mobility
Aug - Nov 2025
UTP Malaysia ✖ Cyber University
Selected for a cross-border joint project to develop WALLEE , a Fintech budgeting app prototype designed for Gen Z habits.
Achievement: Collaborated with international students, pitched with experts, and secured Top 5 Finalist position
Key Features: E-wallet aggregation and gamified financial literacy modules
Creative Marketing Support
2024 - Present
PT Pilar Mandiri
Revitalized visual identity by remastering the company logo and redesigning stationery
Designed a 15-page marketing catalog for the 'SPARING' instrument line
Materials were successfully used in B2B pitches, contributing to new contract acquisitions
Campus Ambassador
Jan 2025 - Present
Cyber University
Served as the primary face of Cyber University, bridging communication with prospective students
Master of Ceremony: Led high-stakes events including Graduation ceremonies and International Seminars
Brand Activation: Managed booth operations at JCC Education Fair, engaging with 1,000+ visitors
DECOMPE 4.0
Sep - Nov 2025
Head of Event Division
Managed the operational rundown for an ASEAN-level UI/UX Competition
Created technical Terms of Reference (TOR) to ensure standardized judging
Coordinated a team of 20+ committees, achieving zero major technical delays
Served as Master of Ceremony for SkillClass, a UI/UX Mini-Bootcamp integrated with the competition.
BookMatch Platform
Jan 2024
Product Design & Business Case (College Project)
Conceptualized a digital book rental platform to solve the issue of high book prices for students and casual readers
Business Innovation: Shifted from a basic reading tracker to a Hybrid Rental & Purchase Model, offering flexible access to literature.
Key Features: Integrated AI mood recommendations and flexible "Rent for 7 Days" options.
Milestone & Certification
Milestone & Certification
Milestone & Certification
Fintech Hackathon
UTP x Cyber University
Top 5 Finalist
SkillClass Mini-Bootcamp
UI/UX Design Event (DECOMPE 4.0)
Master of Ceremony